Factors affecting today's business world, such as digital revolution, globalization, sustainability and increasing competition between businesses, have made it necessary for businesses to give due importance to their marketing activities. Marketing, which can be defined as the process of creating long-term customer relations by creating value and obtaining value in return, may enable businesses to become more advantageous by differentiating them from other businesses in intense competition. In particular, the contribution of digital media to marketing activities has increased undeniably in the processes of creating difference and value for businesses operating on digital platforms, which have become inevitable with the advancement of technology. Marketing activities include determining the products and services that consumers need in line with their demands, providing information to consumers, distributing, promoting, selling market offerings and engaging in after-sales service activities. The purpose of the Marketing (Digital Media) program is to train qualified communication and marketing experts who can put the theoretical knowledge they have acquired into practice, have an analytical point of view, are open to contemporary approaches, can follow and apply them, have developed scientific decision-making skills, and have professional competence and self-confidence, can adapt to the dynamics of the global world that today's business world needs, design and carry out marketing activities by considering new media channels such as digital media, think creatively, have ethical and social responsibility values and research spirit, have developed communication skills. The program aims to achieve these goals with its curriculum based on teaching current marketing problems and practices together with the opportunities offered by digital media, by valuable and knowledgeable faculty and modern equipment (i.e. computers and other educational technologies).

Program Outcomes